After graduating in Advertising Communication and Public Relations, he began his professional career in 1992 as a copy and later as a creative director at the Mediterranean International Advertising agency.
In 1998 he joined the Galician agency Terra GMC, developing local and national campaigns.
In 2000 he returned to Mallorca and founded SSSIT Publicitaris, which became one of the leading creative studios in the Balearic Islands.
In 2018 he settled in Madrid as Solosoler, acting as a communication advisor specialized in brand strategy.